Operations Manager

Salary/Rate:£40k-£50k DOE
Job type:Permanent
Town/City:Manchester
County:Greater Manchester
Discipline:Marketing
Job ref:13882
Post Date:December 11, 2024

About the Role

Operations Manager – National Swim Leader

Location: National

Salary: £40k-£50k DOE

Hybrid: Remote (head office is Manchester)

I’m currently recruiting for an Operations Manager to join an Olympic lead learn a swim business based in Manchester but operates nationally. You will launch the 121-swim offering across multiple locations and will oversee daily operations, manage a team of swimming instructors, and ensure every swimmer enjoys a tailored and outstanding experience. You will lead by example, drive growth, and prioritise both the success of the business and the progress of its swimmers.

Key Responsibilities:

  • Lead and support a team of swimming instructors, ensuring they deliver high-quality lessons.
  • Conduct performance reviews, provide feedback, and implement staff development initiatives.
  • Foster a positive, team-oriented environment to enhance employee satisfaction and retention.
  • Build strong client relationships, addressing needs and feedback to ensure satisfaction and retention.
  • Oversee lesson scheduling and coordination to ensure timely, well-executed sessions.
  • Develop strategies to attract new clients and grow the business through marketing, referrals, and partnerships.
  • Oversee daily swim school operations, optimising facilities, equipment, and staff efficiency.
  • Ensure consistent and high-quality lesson delivery across all sessions.
  • Maintain compliance with health and safety regulations, including facility cleanliness and equipment maintenance.
  • Implement strategies to increase revenue, such as introducing new services and promotional campaigns.
  • Use key performance indicators (KPIs) to monitor performance and drive improvements.
  • Analyse market trends and customer preferences to stay competitive and meet client needs.
  • Manage budgets and financial performance to ensure profitability and sustainability.
  • Monitor expenses and identify cost-saving opportunities while maintaining service quality.
  • Continuously improve the curriculum to meet the needs of all swimmers, from beginners to advanced levels.
  • Track swimmer progress and collaborate with instructors to provide personalised feedback and plans.

Key skills

  • Demonstrated leadership or management experience, ideally in education, fitness, or the swimming industry.
  • Background in swim instruction or a related field is highly advantageous.
  • Proven track record in team management, training programme development, and customer service oversight.
  • Strong leadership and team management abilities, with a talent for inspiring and motivating others.
  • Excellent verbal and written communication skills for effective interaction with clients, staff, and stakeholders.
  • Exceptional organisational and multitasking capabilities to manage diverse responsibilities effectively.
  • A commitment to customer satisfaction and driving business growth.
  • Recognised swimming instructor certification (e.g., Swim England, STA, or equivalent).
  • Current first aid and safeguarding certifications are highly desirable.
  • Knowledge of financial management and business operations is a plus.
  • Passionate about swimming and helping others develop their skills.
  • Empathetic, patient, and dedicated to supporting others' success.
  • Proactive, self-motivated, and adaptable to a dynamic environment.


Don’t meet every single requirement? Studies have shown that women and people of colour are less likely to apply to jobs unless they meet every single qualification. At We Are Adam, we are dedicated to building a diverse, inclusive and authentic workplace, so if you’re excited about this role but your past experience doesn’t align perfectly with every qualification in the job description, we encourage you to apply anyway. You may be just the right candidate for this or other roles!

We are more than happy to discuss any reasonable adjustments that you may require.

Interested? Please apply now.

We look forward to hearing from you!

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